Welcome to Avocet

From well-established entry-level brands to top of the range premium bikes, all the brands in the Avocet portfolio have pedigree, quality of build and performance at its very heart. 

From our head office in the North West of England, we aim to be the market leader in European bicycle distribution, providing a complete range of branded cycling products as well as an exciting new range of e-Bikes. The Avocet portfolio of brands include Viking, Whistle, Concept, Coyote, Integra, Rooster, Riddick, Ryedale, D-Bikes, Piranha and Skyway and our two latest brands Simmonsohn and Lectro.

At Avocet we strive to be the leader in the European cycling market with brands that have been built on a love of cycling and a passion for the great outdoors.

View our Bikes

Independent Bike Dealer

View our extensive bike ranges, log in to see prices and purchase directly from us online.

Parts & Accessories

For spares and repairs, we have a wide range of products to give your bike the edge.

Bespoke Services

Want a personalised bike design for your store? See previous examples of our bespoke ranges.

View Our Bikes

View all of our bike ranges - including heritage, mountain bikes, folding, electric & more.