Manchester-bike brand Insync cuts prices for NHS and emergency services workers

Manchester-based bike brand Insync Bikes is today launching a new discount deal on a range of bikes for NHS staff and emergency service workers.

Insync Head of European Operations Eddie Eccleston said the offer would see all Britain’s emergency services staff given 20 per cent off on an exclusive range of Insync Lectro e-bikes, road bikes, and mountain bikes as well as womens bikes.  Eddie said the bike range is being offered to help NHS and emergency services staff undertake essential journeys and commute to work, instead of risking infection on public transport, as well as to keep fit and strengthen immunity.

“Insync is a family, community bike brand and we passionately believe in cycling as a force for good,” he said.  “We want to offer a helping hand to the brave men and women in the NHS and across the emergency services who have to keep working through this crisis. It is really positive that the Prime Minister Boris Johnson has allowed bike shops to stay open as way to promote and encourage cycling. Cycling and keeping fit improves immunity and sensitivity to vaccines (see notes to editors 1) and we want to help workers access the benefits of cycling, at an affordable level.”

Mr Eccleston said to claim the offer emergency services staff can visit the Insync owned www.parkersofbolton.co.uk website, click the NHS offer and input the code NHSRULES20 and their NHS or emergency services ID number. He said the bikes can then be couriered out for home assembly or assembled at one of Insync’s nationwide network of independent bike shops. Eddie said Insync would also be offering the range through Independent bike shops and those dealers which wanted to promote the NHS range should contact Insync direct.

Insync brand ambassador and Olympian Shanaze Reade said cycling has big health benefits including improving mental health and relieving stress.

“Everyone’s thoughts and feelings are going at a million miles an hour at the moment, so getting out and doing some exercise is important to boost mental health,” says Shanaze. “Whenever anyone is going through a stressful situation, my biggest piece of advice has always been to exercise, because it’s the best thing you can do for yourself and I think this is going to be essential during the coronavirus pandemic.”

Eddie said Insync is backing the importance of local bike shops during the crisis, many of whom are being hard hit. He said bike shops had a key role to play in enabling more people to cycle either by repairing bikes or buying new ones. He said Insync is supporting Cycling UK calls on the Government  to actively to promote cycling and walking as a means of transport over buses, trains and tubes for essential short journeys for people who are symptom-free of COVID 19 (see notes to editors). Eddie said it was ‘absolutely right’ for the UK to follow steps taken in cities such as New York and “rapidly” introduce temporary cycle facilities. This allows people to take up cycling as a healthy and safe way to make their essential journeys.